10 Wooftastic Years of Dash & Albert!

Oct 1, 2013

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The best-selling author Elizabeth Berg once wrote, “Sometimes serendipity is just intention unmasked.” Annie knows a little something about this. A decade ago, she was reviewing samples of Pine Cone Hill placemats she’d designed to coordinate with the pottery she sold through Potluck Studios. Needing more space to work, she arranged the placemats on floor, and creative lightning struck. “These could make good rugs,” she remarked to her canine companions, not realizing that she’d just hit on a major design success story.

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DAPlacemats

After choosing a handful of woven cotton placemats to adapt into rugs, Annie packed up her new wares and trekked to the New York Gift Show. “People were crazy about them,” she remembers, still shaking her head in wonder. Though she had previously tried to develop a few rugs through Pine Cone Hill, the show marked the first time they had been separated out from the bedding collection. “It was hard for customers to take in more than one element, and having them stand on their own was a big turning point,” Annie explains. Sunflower Ticking, one of the original designs, made an immediate impact, becoming an off-the-charts best-seller. It still retains that title, even today.

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With the rugs a sales smash, Annie set up a separate company. She decided to name it after her dogs, Dash the Clumber spaniel and Albert the Basset hound, who had been her constant companions for years—Albert even helped Annie’s daughter, Charlotte, learn to walk by allowing her to grab on to his fur while she toddled around (check out the best buddies taking a rest break here.)

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In 2003, Dash & Albert made its debut as a separate company at the New York Gift Show, with several woven cotton striped rugs—a signature Annie would become known for over the years—and a couple of big, bold patterns. The orders came fast and furious, exceeding everyone’s expectations.

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As the company and its product line began to grow, Annie and her team put together the first wholesale catalog in 2007. Featuring amazing beauty images interspersed with fun photos of dogs and cheeky bits of copy, the catalog opened customers to versatility and the many styling possibilities of the rugs. It also introduced indoor/outdoor rugs, a category Dash & Albert would go on to dominate, and accessories like tote bags, throws, and decorative pillows.

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Oh, and about those tote bags? Annie first came up with them while brainstorming gift ideas for an editor event in New York City. She folded a 2’ x 3’ rug in half, and asked the head of sewing, the awesome Barbara Garfield, to stitch it into shape and have a local shoemaker tack on leather handles. That was the prototype that inspired the original line, and the totes still sell like gangbusters today.

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Since then, Dash & Albert has achieved a variety of milestones, from its first online sales in 2010 to the first retail catalog in 2013. The catalog club of four-footed supermodels has even been expanded, with horses and donkeys making their first appearance in 2012, a (gasp!) cat sneaking into the photo shoot in 2013, and the company’s first-ever Canine Casting Call, also in 2013.

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The rugs have become favorites of everyone from busy moms to magazine editors and bloggers, and interior designers for some pretty famous clients—both the Romney family and the Obama White House have Dash & Albert in their collections. Annie thinks this has a lot to do with Dash & Albert’s broad appeal. “It appeals to all walks of life. High-end decorators like Michael Smith, Bunny Williams, and John Gilmer love it. It’s accessible, inspirational, and just right. It resonates with so many people, in so many spaces.”

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In celebration of our 10-year anniversary, we’re hosting a bunch of incredible giveaways—stay tuned here and like Dash & Albert on Facebookfollow us on Twitter, and follow us on Pinterest for 10 chances to win big. The first giveaway starts right now!

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Annie is giving away one of her original designs and an off-the-charts best-seller, the Sunflower Ticking Rug in size 6′ x 9′ from Dash and Albert! Check out the Rafflecopter entry form below for 4 easy ways to enter! Contest ends on Sunday, October 6 at 11:59 p.m. EST. View the full details.

Congratulations to our winner,  Robin from Maryland! 

a Rafflecopter giveaway

  1. amy williams

    In my kitchen. i have D & A Rugs in the living room and the office!

  2. Amy

    Absolutely GORGEOUS!!!

  3. Laundry room for sure!!!

  4. oops! that’s me ^ darn auto fill!

  5. Erin Kaven

    The colors go perfectly with both my back porch and dining area. It would be a dream come true to win a dash and albert!

  6. I’m such a huge fan of the whole line! I have them in my own home and I always seem to put one or two in my clients’ homes as well. This yellow one would be so cute to add to my collection.

  7. mary anne

    In my office/art room. It’s exactly the brightening element I need!

  8. Lori in Indiana

    I adore this rug. My TV room currently is just bare floor, and I have been waiting to find just the right rug for it. This sunny yellow would really brighten up the dark room.

  9. caroline

    in my back den to brighten everything!!!

  10. Love the sunny color with a touch of blue in it. I would put in our bedroom as we are there after work to relax and just the right touch. Thanks.

  11. Caroline Barnette

    Thus rug will look fabulous in our new home. It goes well with living in the low country of South Carolina!!

  12. AnnW

    I would put this rug in a small twin bedded guest room. Perfect!

  13. Colette

    I absolutely love your rugs!! I would love a runner for my newly painted stairs!! Also one for my guest room floor that is newly painted white! A blue and white rug would be the perfect accent!

  14. Sheila

    This rug sings “I’ve got sunshine on a cloudy day”.

  15. Theresa Elger

    These rugs are beautiful. You are so talented. A Gift from God! Love the Bright colors. Mine will go in an entry way or kitchen if I win…. Thanks for the chance. I will be back to look around ! @@:)

  16. I have a long open plan living/dining room and am looking for something to tie it together and give it cohesion. This would work perfectly! Great giveaway! And congrats on the 10 years!

  17. Pattie

    Love your rugs, the colors are wonderful.

  18. Farah Gross

    I LOVE your products! All of the colors are so bright and lively!

  19. Lori chapman

    I love this vibrant rug… My favorite colors. I will place this rug in my living room. It will go we’ll with my orange couch, yellow directors chair and my wicker high back chair. Excited.

  20. Cindi

    It would be the perfect coordinating rug
    in our very used family room!
    Many thanks,, Cindi

  21. Robin A.

    In my kitchen!

  22. Pamela Bolton

    This rug would be perfect in our sunroom.

  23. Leslie

    This beautiful sun-shiney yellow rug would be perfect in several rooms in my home!

  24. Jennifer Essad

    love the colors in this rug – I would use it in my bathroom in my sitting area – love the cheery colors

  25. Kathie Mennetti

    Nice bright color for the upcoming cooler months and sometimes not so bright days.

  26. kristen Foster

    Love your rugs in front of my sinks, so comfy to stand on & easy to wash!

  27. OH! This is gorgeous!! I need this for my living room!

  28. Susan Watson

    this rug would be perfect in my dressing room….I have gradually been re-do’ ing it and it would go great!!!

  29. Kate Riley

    It would be so pretty in the hallway!

  30. ERIN LOVETT

    We just recently had a terrible house fire. Took out my upstairs bedroom,and then some.Water damage took out my livingroom rugs..Hope to have my floors redone by Thanksgiving…Your beautiful rug would grace my floor,either in the bedroom or livingroom.Grateful for this chance, & grateful to be alive! Thanks!

  31. JC

    This would be beautiful in the family room!

  32. Janie Morey

    I picture the beautiful colors in the rug on my back patio to blend with the pillows I made in blues and reds. I will need a pumpkin or two there as well.

  33. This fantastic rug would be perfect in our guest room! Thank you for the giveaway.

  34. Lori L.

    I would love to put this rug in my laundry room!

  35. Kimberly C

    In my new kitchen!

  36. Carole

    So cheery! Thanks for the generous offer, I would love it in my mud room as a welcome home!

  37. Wizzer

    In my cottage living to go with my new Ikea white slipcovered sectional!

  38. Becky

    In my entryway!

  39. Joanne

    In my family room.

  40. Carolyn G.

    I would put the beautiful rug in my craft room/bedroom-for-the-grandchildren-when-they-visit. The bright sunny colors would be perfect in that space.

  41. Nicole C.

    I’m redoing the guest room and this would be perfect in there!

  42. Joanne

    Perfect for the entry in our coastal condo! Thanks for the chance!

  43. Lisa

    I would love to use this rug as a runner on my stairs. It’s so happy!

  44. Lynn Osborne

    So beautiful! Thanks for the chance to win!

  45. Mary

    This would be so perfect for my lake house!

  46. Pat

    I love your work and have followed it for years! Congratulations

  47. Melinda W

    These rugs are gorgeous! I am quite fond of textiles. These rugs will be great in my daily hard use laundry room.

  48. jeannine s

    i would put it in my hallway to warm it up

  49. Laura K

    This rug would look great in my office!

  50. Kelly T

    What a great giveaway! I’d use in in the guest bedroom.

  51. It would be perfect under our dining room table! There currently isn’t a carpet there and it would not only look fantastic, but would ground the whole room!! Beautiful carpet!

  52. Lanay

    Love the color of that rug! I would definitely put it in my home office for a cheerful punch of color!

  53. Michelle

    I would definitely put the rug in my kitchen! Paired with sunny yellow sunflowers or daisies…perfection! Thank you for the generous giveaway!

  54. Grey

    It would look great in the room I am making my office. Nice giveaway!

  55. Caroline

    I love the way D&A rugs look as runners, so I’d put it in my hallway!

  56. Amy

    Would love to use it in my entry!

  57. Dee

    Perfect rug for my kitchen !

  58. laura

    this would be lovely in my guest room! :)

  59. cindy flora

    I think I would put it in my walkway between my kitchen and my den! Perfect color to blend the two!

  60. Cela

    I would put it in my kitchen! I have dark walnut floor and white cabinets. Dash & Albert rug would look amazing!

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